Overview

Masan Consumer is one of Vietnam’s largest consumer product companies with leading market share positions in the condiment, convenience food and instant coffee categories. We have grown our product portfolio, domestic sales and distribution channels since 2000 and are now a leader in Vietnam’s branded consumer food market in both the premium and mass-market segments. Our key brands include Chin-su (soya, fish and chili sauces), Tam Thai Tu (soya sauce), Nam Ngu (fish sauce), Rong Viet (chili sauce), Omachi, Tien Vua, Oh Ngon, Kokomi (instant noodles), Vinacafé (coffee) and De Men (instant cereal). With a reputation for quality, we are well-placed to expand our presence in other high-growth food and beverage categories.

Building upon our success in the food industry, we also plan to diversify our operations into other fast moving consumer goods. To this end, in March 2011, we changed our name from Masan Food to Masan Consumer. In late 2011, we acquired a controlling stake in Vinacafé Bien Hoa ("Vinacafe”), a market leader in instant coffee, in order to enter the beverage market.

Our business has grown considerably over the past several years, with particular success in the condiments and instant noodles segments. Our revenue and net profit have grown from VND571 billion and VND29 billion in 2006 to VND7,057 billion and VND2,254 billion in 2011, respectively, representing respective compounded annual growth rates of 65% and 139%.

At Masan Consumer, our vision is to be:

• Vietnam’s leading consumer company by sales, profitability and brand recognition
• The destination for top talent and to be recognized as the best workplace in Vietnam
• The symbol for quality and a source of pride among Vietnamese

history