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Instant Noodles
Omachi Spaghetti Instant Noodles
Target market
- Premium
- High End
Description
- Introduced in 2010, Omachi Spaghetti, which is currently available in beef and pork flavors, is the first of its kind in Vietnam
- Omachi Spaghetti is distributed to both rural and urban consumers, with a particular focus on distribution to wet markets, where the majority of our instant noodles are purchased
Omachi Instant Noodles
Target market
- Premium
- High End
Description
- The Omachi brand holds a dominant position in the high-end instant noodle market
- Available in three flavors: shrimp (“Lau Tom Chua Cay”), beef (“Xot Bo Ham”), and pork (“Suon ham ngu qua”)
Oh Ngon Instant Noodles
Target market
- Premium
- Mid-tier
Description
- Introduced in 2010, Oh Ngon, which is currently available in beef and shrimp flavors. Oh Ngon is considered the benchmark of good taste.
- The Omachi brand holds a dominant position in the high-end instant noodle market
- Available in three flavors: shrimp (“Lau Tom Chua Cay”), beef (“Xot Bo Ham”), and pork (“Suon ham ngu qua”)
Tien Vua Instant Noodles
Target market
- Affordable
- Mass market
Description
- In 2009, Masan Consumer successfully launched the Tien Vua brand of instant noodles, offering consumers a healthy and affordable alternative to products available on the market
- Available in two flavors: pork and prawn
our market share of super premium instant noodles
Source: Nielsen, 2011