Masan Leadership

We have to re-innovate, adapt and dare to bet on future consumer and industry trends

Masan people

Core Values

Masan’s Principles


Doing business in compliance with the law and fair competing


Social and community responsibility


Responsibilities to our business partners


Accuracy and truthfulness of records and documents


Communication with the media and investors


Information protection


Fair treatment and creating a safe working environment for employees


Conflict of interest

Management Board

The Management Board is responsible for implementing the Company’s business development plan and business performance reporting. The Chief Executive Officer chairs the Management Board. Currently, the Management Board is comprised of the five most senior executives at Masan Group, the Chief Executive Officer, two Deputy Chief Executive Officers, the Chief Financial Officer and the Chief Accountant. Members of the Management Board include:

Dr. Nguyen Dang Quang

Chairman of Masan Group

Dr. Nguyen Dang Quang is one of the founders and plays a crucial role in leading Masan Group throughout the process of establishment and development from the early days.

As a leader with strategic vision, he has driven the company's specialized transformation from its inception, making Masan Group one of the leading conglomerates in the private sector with more than 50 subsidiary companies, while promoting the cultural identity, values and pride of Vietnam.

He is currently the Chairman of Masan Group and a member of the Board of Directors of 5 other subsidiary companies and affiliates.

Mr. Danny Le

CEO of Masan Group

Joining Masan Group since 2010, Danny Le is a crucial factor in building the Group's development strategy, as well as directly organizing mergers and acquisitions (M&A) transactions, thereby promoting expansion and development of Masan Group.

Prior to Masan, Danny Le was a financial advisor at Morgan Stanley (New York). In this role, he has performed a variety of M&A deals and capital market and privatization transactions for many clients globally.

He is currently the Chief Executive Officer of Masan Group. He is also a member of the Board of Directors of 6 subsidiaries of Masan Group, including the role of Chairman of Masan High-Tech Materials Corporation and Masan MEATLife Corporation.

Mr. Truong Cong Thang

Chairman of the Board & CEO of The CrownX

Mr. Truong Cong Thang is the Chairman and the CEO of The CrownX Corporation. He is also member of the Board of Directors and holds crucial positions at other subsidiaries, such as CEO of Masan Consumer Corporation.

With more than 20 years of experience in the FMCG industry, Mr. Truong Cong Thang is a crucial factor in the successful transformation of Masan Consumer from FMCG commodity model to strong Vietnamese brands building model, not only in the domestic market but also in international markets, such as CHIN-SU, Nam Ngu, Omachi, ect.

Mr. Nguyen Quoc Trung

CEO of Masan MEATLife

Mr. Nguyen Quoc Trung has more than 25 years of experience in agribusiness in multinational companies. He is an expert in the establishment and operation management of new projects with excellent performance.
As the CEO of Masan MEATLife, Mr. Nguyen Quoc Trung is fully responsible from strategy to implementation/operation for the meat segment (pork and chicken), the farm system, as well as all business support departments. He leads a team of employees who are unanimously steadfast in the journey of “Boosting the productivity of the animal protein value chain for the benefit of 100 million Vietnamese people!”

Mr. Craig Richard Bradshaw

CEO of Masan High-Tech Materials

Mr. Craig Richard Bradshaw joined Masan Group as the CEO of Masan High-Tech Materials since 2011. He has over 25 years of experience in the mining industry, spanning the fields of mining and processing, logistics, sales and marketing in Australia, Thailand and Lao PDR.

Mr. Bradshaw previously was Senior Commercial Manager of Lang Xang Minerals Company, Sepon mine. He also served as Toll's Country Manager in Thailand, Australia's largest integrated logistics services provider.

Mr. Nguyen Thieu Nam

Deputy CEO of Masan Group

Mr. Nguyen Thieu Nam is the Deputy CEO in charge of External Relations and a member of the Board of Directors of Masan Group. He has held senior executive roles at our subsidiaries and affiliates such as Masan Consumer and Techcombank.

He is currently a member of the Board of Directors of 4 other companies under Masan Group.

Mr. Michael Hung Nguyen

Deputy CEO of Masan Group

Joining Masan since 2009, Michael leverages his experience to focus on strategic initiatives (including new business activities), capital markets activities, and investor relations. In particular, Michael focuses on IPO initiatives and lead projects that shall enable Masan’s platforms to meet or exceed international standards.

Before joining Masan, Mr. Michael Hung Nguyen helped build out J.P. Morgan's Vietnam investment bank execution team and worked on M&A, capital markets and privatization transactions with financial, real estate and consumer clients. Mr. Michael H. Nguyen graduated from Harvard University, U.S.

Ms. Nguyen Thi Phuong

CEO of WinCommerce

Joining the WinCommerce leadership team in 2020 as Permanent Deputy CEO, Ms. Nguyen Thi Phuong has been instrumental in operating and developing WinCommerce (the company behind the modern retail chains WinMart/WinMart+/WiN) into the largest modern retail system in Vietnam. At the end of 2022, she was officially appointed as CEO of WinCommerce. Ms. Phuong played a crucial role in restructuring WinCommerce to enhance operational efficiency, launching the WiN Membership program to offer exceptional value to consumers, and spearheading other key initiatives that drive WinCommerce towards its profitable growth goals.

Before joining Masan, Ms. Phuong amassed over 17 years of experience in the retail sector, holding significant positions at multinational corporations such as Central Retail Vietnam and Metro Cash & Carry.

Ms. Joanne Lee

CEO of Phuc Long Heritage

Ms. Joanne Lee joined Masan in 2022 as CEO of Phuc Long Heritage. Ms. Joanne has 20 years of extensive experience operating F&B retail chains such as GongCha, Baskin Robin, Krispy Kreme in many markets around the world such as Korea, Japan, China, Thailand, Malaysia, Australia...

Combined with Masan's DNA of serving consumers and R&D strengths, her knowledge and experience leading F&B retail chains in many international markets are expected to be important factors driving Phuc Long's growth while expanding its scale internationally.