Serving consumers with a purpose by Masan's corporate social responsibility

Masan believes in improving the livelihoods of members of the communities where we have operations and partnering with local residents.

In addition to being one of the largest taxpayers in the provinces where we have operations, we have been working directly with local people to promote job creation and improve their quality of life. Simultaneously, we believe in giving back to the communities where we operate through sustainable initiatives that empower people who are experiencing a variety of challenges.


We pay special attention to the health of our community, especially to financially disadvantaged patients who cannot afford their treatment fees.

Masan Consumer Holdings, in partnership with The Sponsoring Association for Poor Patients in Ho Chi Minh City, has conducted 550 cataract surgeries in 2023 in Kien Giang Province, part of its ongoing commitment to healthcare with over VND5 billion invested in various surgeries.


In 2023, the CHIN-SU brand accompanied the Mountainous Underprivileged Student Fund to officially launch the Program "One million meals with meat for children in highland areas" with the goal of providing nutritional support for children in poorer areas and encouraging them to continue going to school. The total support budget from the CHIN-SU brand is 10 billion VND for the 2023 - 2024 school year.

Education plays an important role in poverty reduction and Masan has been a consistent supporter of scholarships and educational activities.

Community development

Masan believes that infrastructure development will empower the less fortunate for the longterm. To that end, over many years, we have invested heavily into social infrastructure, including health facilities, schools, vocational trainings, and mentoring programs.

To that end, we have invested heavily on educational opportunities, construction of housing and infrastructure, vocational training, and mentoring.

Masan and its subsidiaries contributed nearly VND32 billion to various national social welfare efforts, more than doubling the budget we contributed in 2022, specifically targeted to the areas where the companies are located. Each of our business units annually implements 15-20 programs, with impacts measured through financial contributions, donations, and volunteer work. In 2022-2023, our initiatives spanned various areas, including eye surgery support, scholarships, green consumerism promotion, and projects for clean water and environmental sanitation.

By 2025, we aim to launch programs focused on human health, food and nutritional sciences, and sustainable agribusiness, integrating technology for community benefit.

Corporate governance

Masan Group is committed to good governance, best-in-class policies and procedures and corporate transparency.

Masan Group is committed to best-in-class governance system, policies and procedures, and corporate transparency via the governance committees prescribed by Vietnam law, such as our Board of Directors and Audit Committee besides foreign investor oversight.

Board of Directors: The Board of Directors is elected by shareholders to oversee the activities of the Company. Members of the Board of Directors meet regularly to discuss the strategic decisions raised by the Management Board. Details on the responsibilities of the Board are presented in the Board of Directors section.

Audit Committee: Audit Committee is a specialized unit under the Board of Directors. The Audit Committee, in addition to other rights and obligations, reviews the system of internal control and risk management, monitors the truthfulness of the Company's financial statements and performs other oversight activities to ensure that the Company complies with the regulatory provisions, regulators’ requirements and other internal regulations of the Company.

Strategy & Development Committee: This committee is chaired by the Company’s CEO and is comprised of the CEO and other key executives of our subsidiaries, Group CFO, Group HR Head, and Head of Strategy and Development. This committee develops and approves the short and long-term development strategies, projects, and flagship business plans of the various businesses and the overall Company; evaluate performance and propose necessary adjustments in implementing the annual business plans of the member companies; and operate the Company's shared operating platforms to ensure the highest efficiency of common resources.