Serving consumers with a purpose by Masan's talent team

At Masan, we believe our talents are our greatest competitive advantage that would set us apart in achieving long-term value creation.

As such, we continue to explore all options to ensure long-term sustainable value for both the individuals and the Company. Today, as one of the industry leaders in branded food and beverages, meat value chain, value-add chemical processing, and financial services, we are committed to continuously improving the material and spiritual lives of Vietnamese consumers. We believe in creating a win-win partnership that would unlock potentials, as well as making great contributions, to the individuals and society (both on a local and national scale).

Job creation and recruiting

We proactively look for talent which support our shared values in serving the needs of consumers, putting their passion and drive to work to enhance the lives of consumers every day. We offer individuals not just a job but a career, an opportunity to grow together with the business above and beyond their expectations for the greater good of the community.

We believe our wide range of opportunities and flexible approach would help us to attract diversified talents.

We are proud to be the home of a diverse workforce with many talents sharing the same ambition – serving our consumers.

Diversity and inclusion

Our diversity brings together unique perspectives, backgrounds, beliefs, professional and life experiences to unleash potential ideas, solutions, creativity, innovation and strategies, which are critical to our business.

To date, there are 29 Masan facilities operating in 18 provinces in Vietnam, including Phu Quoc, Can Tho, Vinh Long, Hau Giang, Tien Giang, Ho Chi Minh City, Binh Duong, Dong Nai, Binh Dinh, Binh Thuan, Phu Yen, Khanh Hoa, Nghe An, Hung Yen, Hai Duong, Hai Phong, Ha Nam and Thai Nguyen. In order to optimize growth at local levels, we prioritize recruiting local community members and train our staff to meet ever-changing business demands.

Our Masan Young Entrepreneurs (“MYE”) Program offers exceptional range of opportunities and aims to develop the next generation of leaders in all disciplines.

25% of Masan’s senior leadership team is represented by female. We support the development of high-performing female leaders to advance their careers and take on more senior roles.

Talent development and retention

At Masan, our goals are to maximize individual potential, to invest in our employees’ careers by providing ongoing opportunities for continuous training and development, to ensure their performance is focused on longterm sustainability and closely aligned with the Company’s culture and values, and help them contribute positively to society.

We conduct collaborative and transparent annual employee performance reviews at all levels to guide our Company’s decisions relating to compensation and rewards. We reward our employees fairly and proportionally with their performance and contribution to our businesses.

Our key employees are also shareholders, which promote an entrepreneurial culture to maximize shareholder value.

Employees’ welfare and training

Masan Group and our subsidiaries have a total of 9,135 employees as of 31 December 2018, of which 31% is female.

Our people are well trained with high qualifications, as shown below:



Post graduate


University graduate


College graduate


Intermediate college graduate


High school graduate


Secondary school graduate


Learning opportunities are always available to all employees and are designed to address specific learning and development needs.

We promote shared accountability between employees and their line managers to ensure that opportunities for training and development are identified and pursued, where the expected outcome maximizes the potential of the individual. Learning opportunities are always available to all employees and are designed to address specific learning and development needs. Our learning results, including the number of courses and hours of training completed, are properly tracked for ongoing employee training and development.

As an illustration of our commitment to growing employees and developing talents, we would like to highlight Masan Resources, as it is one of our leading businesses in providing training, educational activities and development opportunities for employees. In 2018, Masan Resources arranged 4,917 training hours across 377 training courses. Total man hours used for training to enhance professional and soft skills for employees were 93,880 hours, equivalent to 87 man hours per employee. In addition, outstanding employees were elected by managers to attend shortterm specialized training programs for further career advancement.