An Integrated Consumer Ecosystem to Satisfy The Evolving Big Unmet Needs of 100 Million Vietnamese Consumers.

"Doing Fewer and Bigger" – Our Beliefs.

We see ourselves as consumer-focused business group with a few key business pillars that can synergistically provide Vietnamese consumers a more convenient and rewarding experience as they address their daily basic needs and beyond.

Vietnam's Growth Story

Masan Group’s strategy is driven by our view of the business opportunities in Vietnam, forecasted to be Southeast Asia’s fastest growing economy in the near future. Real GDP grew by 7.1% in 2018, the highest growth rate in the last 11 years according to the General Statistics Office (GSO). Growth is expected to be further supported by higher foreign direct investment and Vietnam’s proactive participation in free trade agreements to further integrate Vietnam into the global economy. However, we believe Vietnam’s true value lies in its domestic consumption potential.

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VinCommerce is the largest modern retail platform in Vietnam with more than 132 supermarkets (VinMart) and 2,900 mini-marts (VinMart+) in 50 provinces and cities. VinCommerce also owns 14 high-tech farms VinEco which provide products of international quality standards. Via the VinID super app, VinCommerce is a pioneer in terms of omni-channel strategy with access to 8.7 million customers.

VinCommerce has continuously received prestigious domestic and international awards, such as Top 10 most prestigious retailers in Vietnam in 2017, 2018, 2019; Asian Green Retailers 2019; and Asian Responsible Business 2019.


Masan Consumer Holdings was established to be the Group’s primary platform to further invest in branded food and beverage opportunities and related sectors. Its core holdings include Masan Consumer and Masan Brewery.

Masan Consumer Holdings is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer Holdings has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include Chin-su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Lovmi, Komi, Cao Boi, Ponnie, Vinacafé, Wake-Up, Compact, Vinh Hao, Quang Hanh, Vivant, Faith and Su Tu Trang.


Masan Meatlife is Vietnam’s largest fully-integrated (“Feed-Farm-Food” business model) branded meat platform, focused on driving productivity in Vietnam’s animal protein industry and ultimately directly serving consumers with traceable, quality and affordable meat products, a US$10.2 billion opportunity.

In 2018, Masan Meatlife sold animal feed through its national network of over 2,700 dealers and 13 feed facilities. By implementing an FMCG approach to the feed business, Masan Meatlife has developed the successful umbrella brand “Bio-zeem”. With the success and cash flows from its feed business, Masan Meatlife has since gone on to develop an integrated branded platform with the commissioning of its large scale pig farm in Nghe An and its meat processing complex in Ha Nam, which has started providing fresh, chilled meat for Vietnamese consumers at the end of 2018 with the MEATDeli brand.


Techcombank is currently one of the largest joint stock commercial banks in Vietnam in terms of total operating income, assets, loans, deposits, customers and distribution network. It has built industry-leading franchises in retail deposits, SME and retail lending through its consumer-centric ecosystem approach.

In the 26 years since its establishment, it has developed a diversified range of financial products and services to cater to the financial needs of Vietnam’s emerging consumer class and budding private enterprises.


Masan High-Tech Materials is one of the largest private sector mineral resource and chemical processing companies in Vietnam, currently operating the worldclass Nui Phao polymetallic project in Northern Vietnam. Nui Phao is the largest tungsten mine in the world and the industry’s first new tungsten project to be commissioned in over a decade.

Masan High-Tech Materials is also a globally significant producer of fluorspar and bismuth. Masan High-Tech Materials ’ objective is to show the world that a Vietnamese company can lead the transformation of the global tungsten market and is strategically exploring opportunities and discussions to become a further integrated downstream tungsten business of global scale. This will enable MHT to deliver a consistent and strong financial profile across commodity cycles.