An Integrated Consumer Ecosystem to Satisfy The Evolving Big Unmet Needs of 100 Million Vietnamese Consumers.

"Doing Fewer and Bigger" – Our Beliefs.

We see ourselves as consumer-focused business group with a few key business pillars that can synergistically provide Vietnamese consumers a more convenient and rewarding experience as they address their daily basic needs and beyond.

The CrownX is where our retail network (“WinCommerce”), FMCG (“Masan Consumer Holdings”), branded meat (“Masan MEATLife”), and financial life (“Techcombank”) platforms intersect and synergize into one free flowing business. This is the first chapter of our Point of Life journey.

Vietnam's Growth Story

Masan Group’s strategy is driven by our view of the business opportunities in Vietnam, forecasted to be Southeast Asia’s fastest growing economy in the near future. Given its investor-friendly policies, relative economic and political stability, cost efficiency, and consumer demand prospects, Vietnam is likely to continue gaining from supply chains restructuring in Asia in addition to attracting a new range of investors in terms of geography and sectors.

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WinCommerce operates the largest nation-wide grocery modern trade retail platform in Vietnam through its supermarket chain, WinMart, and minimart chain, WinMart+. In September 2022, WinCommerce announces the launch of WINLife, the “one-stop shop” ecosystem that provides consumers with a convenient and seamless offline-to-online experience. Initially, a chain of WIN stores was established at prime locations in Hanoi and Ho Chi Minh City. WIN serves big and essential daily use of Vietnamese people, ranging from grocery (WinMart+), financial service (Techcombank), healthcare (Dr. Win), F&B (Phuc Long) to telecommunication services (WinTel).

WinCommerce also owns WinEco – the largest vegetable & fruit brand in Vietnam that is available exclusively at WinMart, WinMart+ and WIN locations.


Masan Consumer Holdings was established to be the Group’s primary platform to further invest in branded food and beverage opportunities and related sectors. Its core holdings include Masan Consumer and Masan Brewery.

Masan Consumer Holdings is one of Vietnam’s largest local diversified FMCG companies. The company manufactures and distributes a range of food and beverage products, including soya sauce, fish sauce, seasoning, chili sauce, instant noodles, instant congee, instant coffee, instant cereals, bottled beverages, processed meat, and beer. Masan Consumer Holdings has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Its key brands include Chin-su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Lovemi, Komi, Cao Boi, Ponnie, Vinacafé, Wake-Up, Compact, Vinh Hao, Quang Hanh, Vivant, Faith and Su Tu Trang.


Masan MEATLife is Vietnam’s one of the largest fully integrated branded meat platform, focused on driving productivity in Vietnam’s animal protein industry and ultimately directly serving consumers with traceable, quality and affordable meat products. The company successfully launch chilled meat products using European processing technology and standards under the “MEATDeli” brand.


Techcombank is currently one of the largest joint stock commercial banks in Vietnam in terms of total operating income, assets, loans, deposits, customers and distribution network. It has built industry-leading franchises in retail deposits, SME and retail lending through its consumer-centric ecosystem approach.

Techcombank has developed a diversified range of financial products and services to cater to the financial needs of Vietnam’s emerging consumer class and budding private enterprises.


Masan High-Tech Materials is one of the largest private sector mineral resource and chemical processing companies in Vietnam, currently operating the worldclass Nui Phao polymetallic project in Northern Vietnam. Nui Phao is the largest tungsten mine in the world and the industry’s first new tungsten project to be commissioned in over a decade.

Masan High-Tech Materials is also a globally significant producer of fluorspar and bismuth. Masan High-Tech Materials ’ objective is to show the world that a Vietnamese company can lead the transformation of the global tungsten market and is strategically exploring opportunities and discussions to become a further integrated downstream tungsten business of global scale. This will enable MHT to deliver a consistent and strong financial profile across commodity cycles.