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Masan Consumer overview

Masan Consumer is one of Vietnam's largest local diversified FMCG companies. We manufacture and distribute a range of food and beverage products, including soya sauce, fish sauce, chili sauce, instant noodles, instant coffee, instant cereals and bottled beverages. We commenced operations in 2000 and have subsequently grown our product portfolio, domestic sales and distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage product market. Masan Consumer has created and owns some of the most recognized and trusted consumer brands such as Chin-Su, Nam Ngu, Tam Thai Tu, Omachi, Kokomi, Vinacafé, Wake Up, Kachi and Vinh Hao through a strategy of putting Vietnamese consumers first. 


At Masan Consumer, our vision is:

  • To be Vietnam’s leading consumer company by sales, profitability and brand recognition;
  • To meet the daily needs of Vietnam’s 90 million evolving consumers;
  • To be the destination for top talent and recognized as the best workplace in Vietnam; and
  • To be a symbol of quality and a source of pride among Vietnamese.