In European countries—among the world’s largest meat consumers—meat producers have studied and applied modern technologies across slaughtering, processing, preservation, and transportation to keep meat consistently fresh and safe.
Chilling Technology Sets the Standard for Premium European-Grade Fresh Pork
This chilling technology is applied throughout the entire production process: from slaughtering, deboning, packaging, to market distribution. Only meat that passes all three chilling steps — rapid chilling, balanced chilling, and maintained chilling — can be considered premium chilled pork by European standards.
In Vietnam, consumers can now easily purchase MEATDeli chilled pork (a brand under Masan MEATLife) at supermarkets nationwide.
MEATDeli’s two processing complexes in Hà Nam and Long An are equipped with advanced integrated production lines provided by Marel, the global leader in meat processing technology from the Netherlands. The entire process follows the European chilled meat technology and complies with BRC Global Standards for Food Safety, established by the British Retail Consortium.
MEATDeli’s chilled pork production lines are supplied by Marel – the world’s leading company in slaughtering and meat processing equipment from the Netherlands.
In addition to advanced systems, MEATDeli ensures strict control over its pork supply by applying the “3 checkpoints quarantine” system as guided by the Ministry of Agriculture and Rural Development and the Ministry of Health's Food Safety Authority:
- Checkpoint 1 – Only healthy pigs are transported from farms to factories.
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Checkpoint 2 – Only healthy pigs are allowed into production.
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Checkpoint 3 – Only safe pork can be released to the market.
MEATDeli’s European-Standard Chilled Pork Production Process
Slaughtering Process
Upon arrival at the factory, pigs are rested, given clean drinking water, and carefully monitored. They are isolated and calmed with music before being anesthetized using CO₂ gas—ensuring humane slaughter, in line with chilled meat standards in developed countries.
Chilling Process
MEATDeli chilled pork adheres to a rigorous 3-step process:
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Rapid chilling: Immediately after slaughter to prevent bacterial growth.
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Balanced chilling (Air-chilled): Chilling the meat from surface to core at 0–4°C, allowing natural enzymes to activate, resulting in tender and juicy meat.
- Maintained chilling: Consistently preserved at 0–4°C during cutting, packaging, transportation, and storage, ensuring optimal freshness, texture, and nutrition.
Cutting and Packaging
The meat is cut and vacuum-packed on Marel automated lines at core temperatures of 0–4°C. The vacuum-sealed packaging prevents contamination and slows microbial growth while preserving taste and nutrients.
Distribution
Chilled pork is transported in specialized vehicles that maintain product temperature at 0–4°C, ensuring food safety and freshness until it reaches consumers.
Safe Shopping & Full Traceability at WinMart/WinMart+/WiN
Consumers can easily find MEATDeli chilled pork at major Vietnamese supermarket chains like WinMart, WinMart+, and WIN. A wide variety of chilled meat products is available.
Each tray includes a QR code that allows customers to trace the origin of the meat and verify detailed product information for complete peace of mind.
Feel confident choosing MEATDeli chilled pork at WinMart, WinMart+, and WIN supermarkets.
Through its strategic partnership with WinCommerce and the WIN Membership Program, MEATDeli offers customers up to 20% in discounts, affirming its commitment to consumer value and financial well-being during today’s economic challenges.