This listing plan is not a sudden decision. Since 2024, Masan’s leadership has consistently shared this direction in the Annual General Meeting and investor engagements. This demonstrates that the move is not driven by short-term timing but is part of a carefully prepared roadmap, reflecting the company’s long-term vision and acceleration toward a new growth cycle.
HOSE Listing Event: A Milestone Under Market Spotlight
The event “MCH Roadshow: HOSE Listing & Growth Story” will take place on December 4, 2025, at Sheraton Saigon and will be livestreamed on YouTube for both domestic and international investors. This is the company’s official dialogue with the investment community regarding its listing on HOSE-an event that the market has been anticipating.
The program will feature three key components:
MCH’s investment story and its philosophy of “Trust Endures - Value Sustains”;
A leadership presentation on the HOSE transition as a strategic milestone to unlock enterprise value;
A direct Q&A session with the leadership team on growth prospects for 2025-2030.
The event is expected to provide a comprehensive view of Masan Consumer’s core capabilities, strategic priorities, and long-term growth drivers as the company prepares to join Vietnam’s largest stock exchange.
The listing announcement comes at a meaningful moment for both the company and the broader market. It marks Masan Consumer’s final preparation before entering Vietnam’s highest-standard exchange, while occurring at a time when the FMCG sector is entering a new growth cycle.
This convergence positions MCH’s HOSE listing as the starting point for a longer developmental chapter-not only for the company but for the entire FMCG industry.
A Strong Foundation for a New Growth Cycle
As Vietnam approaches USD 5,000 GDP per capita, the FMCG market is showing strong expansion signals. Annual FMCG spending averages around USD 120 per capita-significantly lower than markets such as Thailand and China-suggesting substantial long-term headroom for growth.
A fast-growing middle class, younger consumers willing to pay for higher-quality products, and rapid urbanization are reshaping Vietnam’s consumption landscape. At the same time, premiumization is becoming a major force, with consumers prioritizing safety, convenience, and trusted brands.
These conditions create a favorable environment for companies like Masan Consumer-those with strong brands and a nationwide distribution network-to continue leading the sector.
For nearly three decades, Masan Consumer has built an ecosystem of brands that lead roughly 80% of FMCG categories in Vietnam, reaching around 98% of households (Kantar 2024). Its product portfolio spans the full spectrum of daily consumption-from family meals to everyday lifestyle needs.
In seasonings, MCH ranks No.1 in fish sauce, chili sauce, and soy sauce, driven by its national brands CHIN-SU and Nam Ngư, which are present in more than 72 billion meals each year.
In convenient foods, Omachi holds the No.2 market share, while Kokomi is one of the company’s most widely distributed mainstream brands, particularly in rural areas. In nutrition, B’fast enables MCH to expand into healthy snacking-an attractive, fast-growing, high-margin segment. Across both rural and urban markets, Masan Consumer enjoys a loyal consumer base willing to adopt new products, driving category penetration and reinforcing market leadership.
In beverages, Vinacafé Biên Hòa holds the No.2 share in instant coffee, while Wake-Up 247 leads the coffee-flavored energy drink segment-a rapidly growing category in Vietnam. Building on this foundation, MCH continues to expand its beverage portfolio to serve dynamic out-of-home consumption needs.
Notably, each of Masan Consumer’s core products takes only around two years on average to reach the Top 3 in market share-significantly faster than industry norms. This strength comes from its “Fewer - Bigger - Faster” strategy, focusing resources on power brands while leveraging nationwide distribution across 345,000 traditional trade outlets and 8,500 modern trade points.
A Timely Opportunity for Investors Ahead of HOSE Listing
The HOSE listing announcement marks a pivotal moment for Masan Consumer to transparently share its strategy, operating model, and value-creation roadmap. For investors, the December 4 event provides timely, first-hand access to a comprehensive information package about one of Vietnam’s largest FMCG companies-right before its transition to HOSE.
The event is expected to generate new momentum for both the company and the broader market in 2025 and beyond, as domestic consumption continues to expand and the FMCG sector enters a sustained long-term growth cycle.