After the success at Foodex Japan 2024, Masan Consumer continues to make an impressive appearance at the Seoul International Food Exhibition (Seoul Food 2024), bringing a set of specialty products combining the quintessence of Vietnamese - Korean cuisine, winning the hearts of diners.
Accelerating the Go Global - Make Vietnamese Foods Global Foods strategy, identifying Korea as a key market after Japan, Masan Consumer continues to promote research investment and bring to Seoul Food 2024 a series of new products with unique flavors to serve the needs of Korean consumers, tourists and overseas Vietnamese.
Accordingly, at Seoul Food 2024, in addition to bringing the Specialty Spice Set, and Sriracha Chili Sauce that was a hit in the Japanese market, Chin-su also introduced a set of seasoning powder, fish sauce, coffee, instant pho and launched a new Chin-su chili sauce collection. The entire product portfolio is carefully researched, combining the quintessence of Korean cuisine with Vietnamese specialty ingredients, with the right taste, standard Korean taste, captivating the taste buds.
In particular, the appearance of Chin-su Original Chili Sauce - a very popular chili sauce flavor in Vietnam and Korea, along with the debut of Sriracha Chili Sauce and the new Chili Sauce Collection attracted a lot of attention from visitors to the exhibition.
Sriracha chili sauce uses the best chili peppers, grilled over charcoal for 15 minutes, mixed with chili fermented for 12 months to bring an extremely spicy taste, exploding the taste buds, suitable for those with a taste for extreme heat. This is also the chili sauce that stirred up the Foodex Japan 2024, loved by the people of the cherry blossom nation.
Along with Sriracha chili sauce, at Seoul Fool 2024, Chin-su also introduced a new chili sauce product line including 3 types: Chin-su sweet and sour spring roll sauce, Chin-su Gochujang chili sauce, and Chin-su Extremely Hot chili sauce, a perfect combination of Vietnamese specialty ingredients and the characteristics of Korean cuisine, bringing a new breeze to the taste and eating habits of Koreans.
Chin-su spring roll sauce with Vietnamese specialty chili pepper, Ly Son garlic and a touch of passion fruit creates a transparent, rich texture, bringing a harmonious spicy-sour-sweet taste that stimulates the taste buds. Especially, when combined with Vietnamese spring rolls, it will lead you to a unique taste experience, bursting with freshness, refreshment and lightness.
In addition to the single product, Chin-su also offers a Chin-su spring roll combo including Chin-su sweet and sour sauce with traditional Vietnamese rice paper. This Chin-su specialty combo, when served with fresh vegetables, will create a healthy, light but nutritious spring roll, while also providing an interesting, new way to enjoy "Ssam culture" for Koreans.
Chin-su Gochujang chili sauce is a unique combination of Vietnamese and Korean cuisines. Gochujang is known as the "national" spice of Korean cuisine. With its creativity, Chin-su Gochujang chili sauce was born, combining the traditional Gochujang flavor with the characteristic spicy, warm, refreshing taste of Vietnamese chili peppers, along with the light fatty notes of fermented soybeans. All combine to create an explosion of unique flavors. Chin-su Gochujang chili sauce is proud to be a Vietnamese-Korean spicy spice specialty, bringing a rich and interesting culinary experience.
Exclusively for spicy lovers, Chin-su launches Chin-su Extremely Hot Chili Sauce, challenging the taste buds with a breakthrough spiciness, leaving a unique mark. Chin-su Extremely Hot Chili Sauce brings the divine spiciness of Vietnamese chili peppers, dotted with a light but extremely impressive fish sauce note, creating a unique spicy experience that will make you exclaim while eating. Just dip a little Chin-su Extremely Hot Chili Sauce, the spiciness will explode in the mouth, making diners unable to resist even if they sweat and shed tears.
The products at the Chin-su booth, when combined with Vietnamese and Korean dishes, enhance the rich and unique flavors of each country's cuisine, igniting the flavors, making the dishes more delicious, and being welcomed and appreciated by many diners. Through Seoul Food 2024, Masan Consumer wishes to continue promoting the Go Global strategy, bringing the quintessence of Vietnamese cuisine to the world, so that anyone can enjoy Vietnamese flavors anytime, anywhere. Together with hundreds of domestic enterprises, Masan Consumer will contribute to developing Vietnamese products in the international market, creating a bridge of multinational culinary culture.
Seoul Food is one of the leading food exhibitions in Asia organized by the Korea Trade-Investment Promotion Agency (KOTRA). This is an annual international food event for businesses (B2B) in the food, restaurant, and hotel industries. Seoul Food 2024 is the 42nd year of the program, attracting thousands of businesses from many countries around the world to exhibit, visit, and trade.
Source: Thanh nien