Masan Consumer and Vietjet signed a deal on December 4 to bring CHIN-SU Pho Story on board during Vietjet’s domestic and international flights.
CHIN-SU Pho Story features the authentic broth flavour from the traditional recipe of the 70-year-old Pho Thin Bo Ho restaurant. Combining traditional style and modern technology, CHIN-SU Pho Story encapsulates the elegant flavour of Pho Thin Bo Ho. This dish will be served by Vietjet to passengers on flights covering Vietnam and international destinations, including Australia, India, China, Japan, S Korea, Kazakhstan, Indonesia, Thailand, Malaysia, Singapore, Laos, and Cambodia.
On this occasion, an image of Vietjet’s flight attendants serving CHIN-SU Pho Story to passengers on the A321neo aircraft was also unveiled. With a youthful, impressive, and friendly image, Vietjet’s aircraft will bring the image of Pho – a unique Vietnamese cuisine – to passengers and international friends.
At the event, a representative of the CHIN-SU Pho Story brand at Masan Consumer shared, “Becoming a partner of Vietjet reflects our commitment to the quality of Pho Story and the strategic vision of CHIN-SU during the journey ‘Go Global—Make Vietnamese Foods Global Foods’. We hope to work with Vietjet to bring pho closer to international friends and create the best experience for global consumers, contributing to affirming the position of Vietnamese cuisine on the world map. By partnering with Masan Consumer, Vietjet will continue to introduce the quintessence of Vietnamese cuisine to passengers and international friends."
Nguyen Phuong Hoa, director of the Department of International Cooperation at the Ministry of Culture, Sports, and Tourism, said, “The event opens up new opportunities to help Vietnamese cultural values to shine bright in the flow of globalisation. When each passenger enjoys a bowl of pho in the air, they not only feel the rich flavour but also touch the spirit, character, and pride of the Vietnamese people.”
The tie-up between two leading aviation and food enterprises marks an important step in the journey to promote Vietnamese culinary culture by bringing unique experiences on flights for domestic and foreign tourists, thereby promoting a beautiful, hospitable Vietnam, the economy, and tourism.
Source: Vietnam Investment Review