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Chili Sauce

Chin-su Chili sauce
Target market
  • Premium
  • High End
  • Launched in 2005, Chin-su Chili Sauce is a premium product and the current market leader
  • Chin-su Chili Sauce is not only praised for its unique taste, but is also considered by consumers to be a healthy product, given that Vitamin A is a key ingredient

Rong Viet Chili Sauce
Target market
  • Affordable
  • Mass market
  • Rong Viet, a mass market chili sauce brand, is the Company’s first domestic product

our market share of
chili sauce

Source: Euromonitor, 2010