Convenience Foods
Omachi Instant Noodles
Target market
- Premium
- High End
Description
- The Omachi brand holds a dominant position in the high-end instant noodle market
- Available in four variants: shrimp ("Lau Tom Chua Cay”), beef ("Xot Bo Ham”), pork ("Suon ham ngu qua”) and Omachi speghetti.
Sagami Instant Noodles
Target market
- Mid-tier
- Affordable
Description
- In 2013, Masan Consumer launched Sagami noodles, under Omachi umbrella brand, offering consumers a "crunchy outside and chewy inside” texture for noodles strand and affordable price.
Kokomi Instant Noodles
Target market
- Mass market
- Value for money
Description
- In 2011, Masan Consumer launched Kokomi noodles, offering consumers a chewy texture for noodles strand and affordable alternative to products available on the market.
B'fast Congee
Target market
- Premium
- Hi-end
Description
- .In 2013, Masan Consumer introduced to the market the premium brand for breakfast, B’fast, with congee as the first product.
our market share of super premium instant noodles
Source: Nielsen, 2011