Soya Sauce
CHIN-SU Soya Sauce
Target market
- Premium
- High End
Description
- Chin-su, introduced in 2002, was Masan Consumer’s first product and has become one of the most recognized soy sauce brands in Vietnam
- In 2008, Masan Consumer re-launched a high-grade soy sauce whose intense and sweet taste is highly regarded as premium, delicious and healthy
- In June 2009, the company introduced a new variant, Chin-su Soy Sauce, which contains garlic and chili
Tam Thai Tu Soya Sauce
Target market
- Premium
- Mid-tier
Description
- Since its launch in 2007, Tam Thai Tu has become Vietnam’s most popular soy sauce brand
our market share of
soya sauce
soya sauce
Source: Nielsen, 2011