Coffee
Vinacafé 3-in-1 instant coffee
Target market
- Mid-tier
Description
- The plastic bag contains 20 sachets, with pack size of 20g each.
- This is the good combination of premium Vietnamese coffee bean, powder milk from Northern Europe, and sugar. This is the most popular product in Vietnam.
Wake Up 3-in-1 coffee
Target market
- Mass market
- Affordable
Description
- Wake Up Café Saigon is the first co-product of Masan Consumer and Vinacafe Bien Hoa, which was introduced in 2011. The paper box contains 24 sachets, with pack size of 19g each. This is a mass market product with strong flavors specifically targeting Southern consumers.
- Wake Up Café Weasel Flavor was introduced in 2012. The paper box contains 20 sachets, with pack size of 17g each. This is a mid-tier product with strong flavors specifically targeting Northern consumers.
Phinn 2-in-1 coffee
Target market
- Mass market
- Affordable
Description
- The paper box contains 15 sachets with pack size of 17 gram each. Phinn coffee comprised of instant black coffee and sugar, offering consumers strong flavor like the R&G coffee.
