Fish Sauce
Chin-su Fish Sauce
Target market
- Premium
- High End
Description
- Launched in September 2003, Chin-su Fish Sauce differentiates itself from the market by delivering consistency and high quality
- A premium fish sauce product was launched in March 2008, leveraging the strong brand equity of Chin-su
Chin-su Nam Ngu
Target market
- Premium
- High-end
Description
Launched in 2012, Chin-su Nam Ngu fish sauce is marketed as the premium fish sauce with the aim to uptrade Nam Ngu users to the Chin-su brand.
Nam Ngu Fish Sauce
Target market
- Value for money
- Mid-tier
Description
- Launched in 2007, Nam Ngu Fish Sauce is a mass market product and has quickly become Vietnam’s favorite fish sauce, synonymous among consumers with health and tastiness
- Nam Ngu II was launched in August 2009, targeting consumers looking for an affordable and safe alternative to unbranded produce
our market share of
fish sauce
fish sauce
Source: Nielsen, 2011