With Nam Ngư's support in economic development and local specialty promotion, Lý Sơn garlic has increasingly affirmed its value, becoming a source of pride for Vietnamese agricultural products.
Supporting the people of Lý Sơn in local economic development
Lý Sơn garlic plays a crucial economic role for the local people and government. Thanks to the unique soil conditions, Lý Sơn garlic is renowned for its fragrant aroma, spicy yet mildly sweet taste, small white bulbs, uniform cloves, and high essential oil content. This has made Lý Sơn garlic a sought-after specialty, with a market price 3-4 times higher than regular garlic.
As part of its sustainable development strategy to elevate the value of local specialties across Vietnam, Masan Consumer (Nam Ngư brand) has developed standout products utilizing Vietnamese specialty ingredients. This allows millions of Vietnamese consumers to enjoy dishes paired with regional specialties from across the country.
Garlic is both the Lý Sơn island specialty and its primary economic source
Marking a significant milestone, on July 1, 2023, the Nam Ngư brand officially signed a long-term supply agreement with the People's Committee of Lý Sơn Island District and local farmers to produce Nam Ngư Lý Sơn Chili Garlic Fish Sauce. This ensures a stable market for the specialty while supporting local farmers in developing their economy.
A representative from Masan Consumer Corporation and Lý Sơn Island District signed a long-term supply agreement for Lý Sơn garlic.
Promoting Lý Sơn Garlic
Continuing its strategy to elevate Lý Sơn garlic, in August 2024, Nam Ngư organized the "Week of Elevating Lý Sơn Garlic Specialties" to promote the value of this specialty and bring it closer to consumers both nationwide and globally.
Week of Elevating Lý Sơn Garlic Specialties occurred in HCM city back in August 2024
Additionally, Masan Consumer Corporation contributed VND 1 billion to expand the agricultural irrigation system, drawing water from the Thới Lới reservoir to the garlic fields. This ensures a stable water supply for local farmers, reducing risks and increasing agricultural productivity.
Welcoming the New Year 2025 on Lý Sơn Island
In the joyous spring atmosphere, the Nam Ngư brand gifted over 80,000 bottles of Nam Ngư Lý Sơn Chili Garlic Fish Sauce to celebrate Tet with the people of Lý Sơn Island. These farmers have cultivated the distinctive garlic that embodies the region's specialty. Festivities included activities such as wrapping bánh tét, making bánh xèo, and preparing delicious dishes like spring rolls, fish cakes, pickled vegetables, and cultural performances to celebrate the new year.
Nam Ngư gifted more than 80.000 Nam Ngư Lý Sơn Chili Garlic Fish Sauce in celebration of Tet with the island community
People of Lý Sơn celebrate the new year 2025 with Nam Ngư
Closing the year 2024, over 10 million bottles of Nam Ngư Lý Sơn Chili Garlic Fish Sauce have reached consumers nationwide, demonstrating the enthusiastic reception of this high-quality product made from Lý Sơn garlic.