Against this backdrop, WinCommerce (WCM), a member of Masan Group, continues to expand its network while improving operational efficiency. Through its network of WinMart, WinMart+, and WiN supermarkets and convenience stores, the company aims to provide quality goods at reasonable prices while gradually enhancing shopping experiences in rural areas.
Double-digit revenue growth
According to its July 2025 report, WCM recorded net revenue of VND 3,486 billion, up 23.0% year-on-year, surpassing the annual baseline growth target of 8-12%. For the first seven months, revenue reached VND 21,400 billion, an increase of 14.8% compared to the same period in 2024. LFL sales at stable stores grew 7.6%, reflecting improvements in operational performance.
In July alone, WCM opened 36 new stores, bringing the total number of new openings since the beginning of the year to 354, achieving more than 50% of the annual plan (400-700 stores). Approximately 75% of these are WinMart+ stores in rural areas, with the Central region contributing 175 stores-nearly 50% of the total-demonstrating a region-focused expansion strategy.
Expansion strategy aligned with efficiency
According to WCM, all stores opened in 2025 have delivered positive profitability, reflecting strong financial discipline. WinMart+ stores in the Central region have emerged as a new growth driver, supported by a product portfolio tailored to consumer demand and an early-mover advantage in securing high-traffic locations.
WCM benefits from Masan’s ecosystem, which spans manufacturing (Masan Consumer, Masan MEATLife, WinEco), logistics (SUPRA), consumer finance (Techcombank), and multi-channel distribution. The company also utilizes its WiN membership program to tap into a potential base of 30-50 million consumers, enabling personalized experiences and enhancing customer lifetime value.
Although Vietnam’s modern trade sector holds significant potential, rapid expansion also requires retailers to maintain service quality, manage cost risks, and optimize supply chains. In addition, growing competition from both domestic and international players, as well as macroeconomic fluctuations, will continue to shape development strategies for companies like WCM.
Nevertheless, WinCommerce’s ability to sustain revenue growth and network expansion with positive financial performance over consecutive months demonstrates that it is effectively capitalizing on market opportunities. This momentum may serve as a positive driver for the company’s competitiveness and its capacity to maintain long-term growth strategies.