Notably, during the first eight months of the year, WCM opened 415 new stores, all of which are profitable, underscoring the efficiency and appeal of the modern retail model, particularly in rural areas.
Sustainable Growth Driven by Operational Efficiency and Genuine Consumer Demand
According to its latest business report, WCM generated VND 3,573 billion in revenue in August 2025, a 24.2% increase from the same period last year. Cumulative eight-month revenue reached VND 25,000 billion, representing 16.1% year-on-year growth and significantly exceeding the original growth target of 8-12%. Same-store sales (LFL) rose 8.2% in the first eight months, with August alone posting a robust 11.9%, far higher than previous averages-reflecting strong underlying demand from the existing store network.
The strategy of expanding into rural areas continues to deliver tangible results. In the first eight months, WCM opened 415 new stores, completing its annual base target (400-700 stores). Of these, 300 stores-about 75%-are WinMart+ outlets in rural markets. Nearly half of the new stores were located in the central region, highlighting its importance in WCM’s expansion strategy.
The fact that rural WinMart+ stores are able to reach breakeven and profitability quickly demonstrates the viability of modern retail in meeting shifting consumer habits, where shoppers increasingly prioritize safe, convenient, and traceable products.
A Rebounding Market Provides Momentum for Year-End Acceleration
Beyond expansion, WCM is focused on bringing a modern shopping experience to communities nationwide. Stores offer products from both local and international brands that meet quality and safety standards. For example, WinEco vegetables meet VietGAP/GlobalGAP standards, while MEATDeli products are processed under European chilled-meat technology. The growing consumer shift in rural areas from traditional wet markets to modern stores reflects a clear behavioral transformation.
August 2025 also marked a dynamic month for consumer spending, with total retail sales of goods and consumer services reaching approximately VND 1,185.97 trillion, up 6.22% from July and surging 23.46% year-on-year. Retail goods alone accounted for VND 920.9 trillion, up more than 21% from a year earlier, while accommodation and food services rose nearly 38%-clear signs of a strong recovery in domestic demand.
This is a favorable signal for WinCommerce. As Vietnam’s retail market surged in August, WCM was well positioned to capture new demand and benefit from the shift from traditional to modern retail. The broader market recovery provides a strong foundation for WCM to continue expanding its network, enhancing customer experiences, and advancing digital transformation initiatives such as WiNARE. With consumer demand gaining momentum, WCM is poised to accelerate sales, expand faster, and strengthen its market leadership in modern retail during the year-end season.
WinCommerce has now achieved four consecutive quarters of positive net profit, marking a significant milestone in optimizing its business model. However, to sustain this trajectory, the company must balance rapid expansion with cost control, as large-scale openings naturally create pressure on operations, leasing, and staffing.
Results from August 2025 show that WinCommerce is maintaining sustainable growth, with revenue up 24.2% year-on-year and cumulative eight-month sales exceeding VND 25,000 billion. Its rural-focused expansion strategy, combined with enhanced customer experience and digital transformation to optimize costs, has reinforced WCM’s position in Vietnam’s modern retail landscape. Nonetheless, the journey ahead requires disciplined management to overcome challenges and ensure long-term growth.