The bottled beverage is expected to experience strong growth, supported by an increase in brand awareness through advertising, greater focus on health issues, demand for convenience due to busy modern lifestyle and the higher availability in distribution channels. More and more consumers will shift from boiled water to bottled water and from unbranded beverages to branded bottled beverages. Branding capabilities and the ability to offer beverage products tailored to the local taste will be critical factors for companies to gain market share in this expanding market.

According to Euronomitor, the bottled water and bottled soft drinks1 market is expected to grow at 20% per annum from 2011 to 2015.